Unlock the Sustainable Food Opportunity
65% of South East Asia consumers demand 3 strategic shifts for brand sustainability now
Southeast Asia is experiencing strong foreign investments despite global economic uncertainty. The region’s favourable investment climate, growing regional integration and stable GDP growth are key factors supporting this.
In Q2 of 2024, foreign direct investment (FDI) net inflows in Southeast Asia saw a slight growth of 2.2%, reaching $42 billion
According to forecasts, the number of middle-income and affluent households in the region may grow 5% annually to 2030. The broader Asian middle class could grow from 2 billion in 2020 to 3.5 billion by 2030
In this report, you can find out:
- 3 high-growth consumer segments redefining purchasing power
- 5 non-negotiable product attribute for food and drink brands
- Proven strategies to turn Eco-anxiety into loyalty through emotional storytelling and “visible” sustainability
- Actionable frameworks to align with Southeast Asia’s sustainability priorities
- Case studies of brands winning with Eco-conscious pricing and transparency
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