The spread of COVID-19 in China is increasing Chinese consumers’ concern about the safety of animal meat, which could drive more consumers to seek out plant-based meat as a clean and safe animal meat alternative. In this video, Daisy Li, Associate Director, Food and Drink, China, discusses why more consumers may be drawn to animal meat alternatives and where the opportunities in this quickly-evolving market for local brands as well as those looking to break into the Chinese market.
