[WATCH] Trending ingredients to watch: Ginseng

[WATCH] Trending ingredients to watch: Ginseng

Updated: February 13, 2024
Less than a minute

Mintel experts track the trending ingredients and new product launches, spotlight the trends affecting the market and its future growth. In this episode, we’re looking at the vitality supportingredient – Ginseng. This is a precious medicinal herb that is widely known for its immune-boosting, antioxidant, energy-enhancing and anxiety-relieving effects.

According to research in the Mintel Reports China, Functional Drinks, 2022, over 70% of respondents said they had and would continue to drink functional drinks with energy-supplement-related claims, more than other claims.

Among New Launches in Mintel GNPD, in the past three years (January 2020 – December 2022), the number of new food and drink products containing ginseng in China has grown by 193.3%. While US has traditionally been the market with the most product innovations, its share of new products has started to decline; new products from Thailand, China and Norway leading the growth of innovation in related categories.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
February 13, 2025
Flavor is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers. In this report highlights, we share with you the where we are now with flavors, and…
February 4, 2025
President Donald Trump’s tariffs add new complications for US grocery shoppers, who are already tired of high food and drink prices. If President Trump’s proposals for tariffs become a reality,…
January 27, 2025
Packaging and food waste are central environmental concerns for food and drink buyers. To create more sustainable eating practices that will benefit the planet, reducing food…

Download the Latest Market Intelligence