[WATCH] Trending ingredients to watch: Pitaya

Mintel experts track the trending ingredients and new product launches, spotlight the trends affecting the market and its future growth. In this episode, we’re looking at Pitaya. It is is native to the tropical rainforests of Mexico, the Caribbean and Central America. The the high content of anthocyanins in pitaya can fight free radicals and effectively anti-aging.

Among New Launches in Mintel GNPD, in the last three years (Dec 2019 – Nov 2022), the common fruit juice drink category has the largest share (15.5%), and there are also relatively niche sub-categories, such as pastry and instant noodles, which account for a smaller share of the total (2.7%; 2.4%). Pitaya ingredients have penetrated into many Asian, European and American countries, and the Chinese market has the largest share and is increasing year by year.