Decline in Christmas greetings on the cards for 2010

December 3, 2010
Less than a minute

They are lining the shelves and should soon be lining our mantle pieces, but latest research from Mintel reveals there may be a little less writing this year, as sales of Christmas cards are declining. Over the past four years, there has been a dramatic decrease in the number of Brits buying Christmas cards as while in 2006 as many as 84% of us sent a Christmas card, this has dropped to just 73% in 2009.

The value of Christmas card sales has also declined. Over the past five years, sales of Christmas cards have decreased by 5% from

Sian Brenchley
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
April 26, 2024
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…
March 12, 2024
In this new blog series, Mintel reviews the latest retailer marketing and innovations, including new store openings, online developments, new concept or category launches. For this month’s highlight, our retail…
March 5, 2024
The UK homeware market has shown remarkable resilience and adaptability in recent years, having faced the extended hiatus of the COVID-19 outbreak and a cost of living crisis which squeezed…

Download the Latest Market Intelligence