S04 Ep92
Exploring the DTC model and what drives consumer engagement

In today’s episode, host Samantha Dover is joined by two retail experts to discuss the direct-to-consumer (DTC) business model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers’ barriers to entry. Mintel’s retail experts discuss these topics and more – listen now!

In today’s episode, host Samantha Dover is joined by two retail experts to discuss the direct-to-consumer (DTC) business model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers’ barriers to entry. Mintel’s retail experts discuss these topics and more – listen now!

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Meet the Host
Samantha Dover
Category Director, Mintel Beauty & Personal Care
Meet the Guests
Nick Carroll
Retail Category Director, Mintel Reports UK
Katie Hansen
Retail and eCommerce Analyst, Mintel Reports US
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • What's driving US Direct-to-Consumer retailing?
    Brands must lean into personalization offerings and value-added services to get ahead....
    Find out more
  • Who is innovating in the UK Direct-to-Consumer market?
    DTC allows large brands to reduce dependency on retailers and puts start-ups front and centre....
    Learn more
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    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
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