S03 Ep72

What marketers need to know about Prime Day 2021
As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021.

As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Diana Smith
Associate Director, Retail and eCommerce, Mintel Reports US
Nick Carroll
Associate Director, Retail Research, Mintel Reports UK
Lierin Ehmke
Omnichannel Content Manager, Mintel Comperemedia

About the Author

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