S02 Ep50

COVID-19's impact on global consumer trends: How do brands move forward?
The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era.

The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era.

Meet the Host
Dana Macke
Associate Director, Mintel Reports US, Lifestyles and Leisure
Meet the Guests
Diana Kelter
Senior Trends Analyst, Americas
Vanessa Rondine
Senior Trends Analyst LAR
Helen Fricker
Trends Manager, EMEA
Elysha Young
Trends Manager, APAC
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Discover the latest Research for your industry
    What are the latest trends and what's next?...
    Find out more
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
How Brands Can Connect with Consumers in an Era of Digital Fatigue How Brands Can Connect with Consumers in an Era of Digital Fatigue
Envisioning Tomorrow’s Healthcare  Envisioning Tomorrow’s Healthcare 
World Expo Osaka: A Journey Through the Future(s) World Expo Osaka: A Journey Through the Future(s)
Scenario Planning for the Future: 3 Key Examples in Sustainable Supply Chains Scenario Planning for the Future: 3 Key Examples in Sustainable Supply Chains
The Rise of Smart Home Technology: Opportunities for the Future of Living The Rise of Smart Home Technology: Opportunities for the Future of Living
How AI is supercharging market research and innovation How AI is supercharging market research and innovation
Subscribe to Mintel Spotlight
Related articles
How Brands Can Connect with Consumers in an Era of Digital Fatigue
March 25, 2026
Technology
Article
How Brands Can Connect with Consumers in an Era of Digital Fatigue
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created a…
Read more
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
January 26, 2026
Artificial Intelligence
Download
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
The content is designed to offer practical, data‑driven perspectives on how AI is reshaping the global and Japanese beauty landscapes.
Download
Envisioning Tomorrow’s Healthcare 
October 10, 2025
Mintel
Article
Envisioning Tomorrow’s Healthcare 
Explore Osaka’s Healthcare Pavilion, where tech, nutrition, and regenerative medicine reimagine the future of healthcare and wellbeing.  The ‘Nest for Reborn’ atrium viewed from the second floor. The…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events