S02 Ep50
COVID-19's impact on global consumer trends: How do brands move forward?
The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era.

The global pandemic has created a sea change in the way consumers live their lives and brands are shuffling their messaging to connect with them. Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted global consumer trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. They also provide recommendations on how brands should move forward in this new era.

Meet the Host
Dana Macke
Associate Director, Mintel Reports US, Lifestyles and Leisure
Meet the Guests
Diana Kelter
Senior Trends Analyst, Americas
Vanessa Rondine
Senior Trends Analyst LAR
Helen Fricker
Trends Manager, EMEA
Elysha Young
Trends Manager, APAC
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