S05 Ep114

Why a TikTok ban in the US matters for brands

Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers.

Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Marisa Frys
Digital Marketing Analyst, Mintel Comperemedia
Nicole Bond
Associate Director of Marketing Strategy, Mintel Comperemedia

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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