Credit Card and Insurance Acquisition Direct Mail Sectors Show Strong Growth in 2006

February 28, 2007

Mintel Comperemedia Reports 6 Percent Growth in Credit Cards and 13 Percent Growth in Insurance Mail VolumesBoth credit card and insurance acquisition mail volumes have shown substantial growth over 2005 numbers, according to Mintel Comperemedia. The competitive intelligence service analyzes direct mail, e-mail marketing, and print media, and these areas have made clear gains during the past year due to an increase in campaign launch activity. In the credit card sector, more than 9.2 billion acquisition direct mail pieces were distributed to American consumers in 2006 to solicit new and continued business. Chase was the top mailer for the year, sending out more than 1.7 billion acquisition direct mail pieces. This is a 4 percent decline from 2005, where Chase still held the top spot. Rounding out the top five for 2006 were Capital One Bank, American Express, Citibank, and Bank of America. Capital One posted at 13 percent gain over 2005 in their direct mail activity, demonstrating the biggest gain of the top five.

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