A new report from MINTEL finds that when it comes to chatting on mobile phones, it is men and not women who are Britain’s mobile phone ‘spendthrifts’. This latest research finds that men are in fact considerably more likely than women to talk on their mobile phones without thinking about the bill, dispelling the common assumption that women are Britain’s greater talkers.MINTEL has grouped all mobile phone users into 3 distinct typologies. One in four (23%) adults are in the ‘Personal Touch’ group, who prefer more traditional ways of communicating such as calling and do not worry about the bill. One in three (32%) are ‘Social Texters’, who rely heavily on texting to keep in touch with friends and to organise their social life. The remaining adults (45%) are ‘Emergency Users’, who as the name suggests, use their phones on a less frequent basis.

Related Insights

Press Release
Mintel’s “Look Ahead: Chinese New Year, China, 2026” reveals that the upcoming nine‑day Spring Festival holiday will redefine how consumers across China and the region celebrate the season. Expected to be the “longest…
Press Release
New Mintel research reveals that four in ten (41%) US consumers agree that social media influencers inspire them to make positive life changes, a 24% increase from 2022 (33%).
Press Release
Thailand’s pet market is undergoing a significant shift, with growing interest in wellness, longevity, and sustainability among pet owners. According to recent research from Mintel, these evolving preferences are…
Press Release
Four out of ten (40%) LGBTQ+ individuals say they’re anxious compared to just 3 in 10 (30%) of the population as a whole, according to new Mintel…