Move over competitive mums, now it's the turn of Britain's pushy dads

September 27, 2007

Pushy parenting used to be the domain of Britain’s yummy mummies, but now it is the turn of the dads, as Britain prepares for all-out war at the school gates.Latest research from MINTEL finds that the number one priority for Britain’s family man is his kids’ exam results – placed well above his own career and health. Exclusive research finds more than half (54%) of men with a young family highlight their kids’ exam success as a priority; closely followed by children’s out-of-school activities, which are important to just under half (47%) of all family men. Interestingly, Britain’s young dads rank their children’s achievements well above being successful in their own career (40%) and living a healthy lifestyle (38%).

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