New ways to enjoy the fast approaching end to Lent

March 30, 2006

With Easter just around the corner, many of us are counting down the days until the end of Lent. Latest research from the MINTEL GNPD’s (Global New Products Database) Innovations Club shows a number of new products that will bring an unusual end to this year’s fast, from ancient chocolate and men-shaped biscuits to bread for the brain and vinegar based alcoholic drinks.Let Lent melt away with chocolate ice-creamChocolate is one of the most popular treats to give up for Lent, so for a taste of chocolate that is older than the tradition of Lent itself, why not have a scoop of Häagen-Dazs’ Latin-inspired Mayan Chocolate flavoured ice-cream. This ice-cream combines the familiar flavours of chocolate and cinnamon, and derives its origin from the chocolate first created by ancient Mayans as far back as 500 BC.

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