Online security still a prime concern for Americans

July 9, 2008

Fear of identity theft grows even as companies try to reassure consumersNew research from Mintel shows that Americans are increasingly worried about the safety of their identities and financial information online. In a recent consumer survey, Mintel found that two-thirds of adults (65%) are more concerned about online security now than they were five years ago. Over a quarter (28%) of respondents to Mintel’s survey say they are “significantly” more concerned.“Identity theft and online security are hot issues in the media, making them top-of-mind for consumers,” states Susan Menke, senior analyst at Mintel. “More people now realize the harmful effects of identity theft, so they’re growing increasingly wary of doing business online or responding to unsolicited emails.”

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Press Releases
Contact Press Office
Related articles
August 30, 2023
76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite…
May 25, 2021
Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers…

Download the Latest Market Intelligence