Recession"crunches"new product recall to all-time low

November 18, 2008

Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from the seventh annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates, Mintel International and IRI. When asked about new products from 2008, 69% of survey respondents could not remember a single new product launched during the year. Even the most memorable new product of 2008—the Wii Fit—was recalled by only 22% of respondents in aided recall. Rising food and gas prices, fear of economic recession and attention-grabbing political campaigns are all to blame:

MintelAdmin
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Press Releases
Contact Press Office
Related articles
August 30, 2023
76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite…
May 25, 2021
Retail
Article
Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers…

Download the Latest Market Intelligence