Satellite Navigation: The

April 26, 2006

We have all been there – the driver and map-reader sitting in the car, with the road map crumpled on the floor as they argue about exactly where they are and where they should be. But a new report from MINTEL finds that this could all be a thing of the past, as sales of satellite navigation systems soar. In 2005, the market for sat nav systems was worth an impressive £305 million, compared to a mere £50 million just two years previously. It would seem that British car owners are now willing to splash out some 510% more on finding their way – and saving a relationship – than they were in 2003. This growth is particularly impressive in the face of falling average prices for sat nav systems from over £1,000 when they first came out to nearer £100 today. ” Sat nav systems are great for taking the hassle out of driving, as they mean you no longer have to either pull over and consult the map or have raging rows over faulty map-reading. This sector is set to continue to develop as prices fall and the technical capabilities improve. Already sat nav systems that can be transferred from car to car are commonplace and many are now designed to be taken out of the car and used as personal navigation aids for roaming around cities. It is also likely that sat nav will ultimately merge with in-car entertainment systems to create a technology ‘hub’ that will provide music and video content, navigation solutions and mobile communications, ” explains Matt King, senior market analyst at MINTEL.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Press Releases
Contact Press Office
Related articles
August 30, 2023
76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite…
May 25, 2021
Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers…

Download the Latest Market Intelligence