The price is right: 19 million Brits come on down to price comparison sites

Price comparison sites, such as moneysupermarket.com, confused.com and gocompare.com, have really taken off, as consumers increasingly look for the best deal on their financial products. A new report from Mintel shows that no less than 19 million Brits or two in every five (39%) have used a price comparison site to search for, compare or buy a finance product. And while women often get a bad rap when it comes to finances, 36% have used a price-comparison site, compared to 41% amongst their male counterparts.When it comes to web aggregator websites, canny Brits are most likely to search for insurance products. Indeed, no less than two-thirds (65%) of price comparison site users have looked for motor insurance, while one in four has searched for home (26%) and travel insurance (24%).