Mayo or salad cream? The battle of the salad sauces is one of the longest running culinary debates, but fear not a new report has now settled this dispute once and for all. Indeed, latest research from MINTEL shows that sales of the more up-market mayonnaise are almost twice that of the traditional British staple, salad cream.This year, Brits will spend no less than £97 million on the white stuff, compared to just £49 million on salad cream. What is more, sales of mayo have increased 10% since 2004, while growth in salad cream has dried up, with sales showing no change what so ever over the same three year period.

MintelAdmin
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Press Releases
Contact Press Office
Related articles
May 28, 2025
Consumer
Article
From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far more…
May 26, 2025
Mintel’s latest research highlights a significant gap between Indian consumer demand and industry innovation in the sugar confectionery space. Although children represent a key audience for candy brands, only 1.5%…
March 18, 2025
Flavour innovation is evolving rapidly as consumer taste profiles shift. Mintel’s “The Future of Flavours 2025” report highlights emerging trends driving the food and drink industry—from the…

Free market intelligence downloads