Why metabolic beauty is the next big growth space

Metabolic beauty has been identified by our senior analysts as a high-ROI, brand-building opportunity with the category primed for scalable innovation thanks to:

  • Consumers investing heavily in wellness: from GLP-1 and supplements to wearables and diagnostics.
  • Beauty brands that own the “skin-health” overlap poised to drive higher spending across skincare, ingestible beauty and devices.
  • Data-driven, preventative positioning supporting subscription models and recurring diagnostics, thus boosting lifetime value.

Metabolic Beauty: The Most Scalable Bet for 2026 and Beyond

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