Why “clean” is the next big growth space

Innovation in the “New Clean” is a high ROI, multi-million brand building opportunity, with the category primed for scalable growth as consumers redefine what “clean” really means with:

  • Invisible pollutants and air quality concerns reshaping home hygiene priorities.
  • Eco-impact transparency and zero-waste formats becoming non-negotiable.
  • Regulations on air and surface safety tightening, driving demand for proof of efficacy.
  • Partnerships between cleaning and healthcare brands emerging as new trust drivers.

Rethink What “Clean” Means in a World of Invisible Pollutants

How can Mintel Consulting help?

We work in partnership with your team to support your brand to:
Leverage Trends and Forecasting to identify emerging shifts
Leverage Trends and Forecasting to identify emerging shifts
Size Growth Opportunities and Demand Gen potential
Size Growth Opportunities and Demand Gen potential
Conduct White Space Discovery and Sentiment Analysis
Conduct White Space Discovery and Sentiment Analysis
Build Offer Architecture for winning NPD
Build Offer Architecture for winning NPD
Mintel Consulting

Let’s get it moving.

It’s time you turn early signals into sharp, insight-led strategies that drive growth for your brand. Book a call today!

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