Innovate with Confidence
Mintel drives new product development with objectivity
We’ll help you accelerate NPD and innovation
The CPG innovation process is often slowed by subjectivity and operational noise. This costs time, resources, and speed to market.
Mintel replaces this subjectivity with objectivity. We help you focus on Stage Gate Left—the crucial discovery phase—to filter out the noise and optimise your time in NPD and innovation.
We ensure:
- Objectivity: Fact-based, impartial insights for confident decision-making
- Clarity: A crystal-clear view of consumer demand and opportunity
- Confidence: The conviction to make bold, data-backed decisions
- Speed: A faster time-to-market that drives competitive advantage
Providing clearer, objective inputs to deliver confident, predictive outputs
We make sure the input is as precise as the output needs to be.
Our unique strength lies in owning Stage Gate Left, the discovery stage where we highlight the most viable ideas and filter out noise before it infiltrates your entire process.
Our Consulting recommendations deliver:
- Better prediction
- Substantiated ideas
- Precise future signals
This clears out waste in Sustaining Product Innovation and enables:
- Efficient line extensions
- Rapid restaging and designing
- Validated new claims
- More time on breakthrough innovation
What powers our Predictive Intelligence
Global CPG Success
- An acceleration of their NPD cycle by 6 months
- The creation of 35 new concepts in just days
- Innovations that contributed to £100M in additional sales
See how our capabilities empower every stage of the NPD / innovation process.
Examples of how we can start powering your Innovation Strategy today
Innovation Strategy Workshop
Strategic clarity for your innovation pipeline
Leverage Mintel’s White Space Discovery and Consumer Trends & Forecasting capabilities to identify precise future signals relevant to your portfolio.
This workshop helps you:
- Address internal challenges around subjectivity and noise
- Strategically balance your Breakthrough vs. Sustaining Innovation pipeline
- Align innovation efforts with real consumer demand
Discovery Deep Dive
Category-specific clarity for your next move
A focused discovery project tailored to a specific category or product line you’re looking to re-stage or extend.
We apply our expertise in:
- Behaviour, Intent & Sentiment Analysis
- Concept Generation
This delivers substantiated ideas for your next product development opportunity—giving you the clarity and confidence to bypass traditional bottlenecks and accelerate impactful Breakthrough Product Innovation.
Ask Us ‘What’s Next’
We can help you bring clarity and confidence to your innovation process. Get in touch with us today to discuss how we can help deliver predictive insights to help you grow.
