The battle for fibre begins

Sure, protein will remain essential. However, 2026 marks a key category evolution, with fibre becoming the new must-have nutrient for the next wave of FMCG opportunities.

What is driving the shift?

  • GLP-1 side effects such as digestive issues increase fibre demand
  • Gut health backlash against ultra-processed foods
  • Single-nutrient fatigue among health-conscious consumers
  • Ageing populations seeking balanced nutrition
  • Asian wellness influence, where fibre is central to health

Unlock Millions in Untapped Fibre Category Growth

How can Mintel Consulting help?

We work in partnership with your team to support your brand to:
Leverage Trends and Forecasting to identify emerging shifts
Leverage Trends and Forecasting to identify emerging shifts
Size Growth Opportunities and Demand Gen potential
Size Growth Opportunities and Demand Gen potential
Conduct White Space Discovery and Sentiment Analysis
Conduct White Space Discovery and Sentiment Analysis
Build Offer Architecture for winning NPD
Build Offer Architecture for winning NPD
Mintel Consulting

Let’s get it moving.

It’s time you turn early signals into sharp, insight-led strategies that drive growth for your brand. Book a call today!

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