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Attitudes Towards Mental Health – Thai Consumer – 2022

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Discover Thai consumers’ attitude towards mental health and how brand can help boost their mood.

As explored by Mintel Trend Total Wellbeing, consumers treat their bodies like an ecosystem. They look for ways to improve their health and support their needs.

Brands that develop products and services that boost mood and lower stress will draw consumers’ attention and create better understanding towards mental health problems.

In this report summary (part), key issues are explored:

Mental health condition at each life stage
Factors that cause mental illnesses
Implications of COVID-19 on mental wellbeing
De-stigmatisation: how Thais have become more conscious of their mental state and are less afraid of getting professional advice
Emerging mental health trends shaping the future of health and wellbeing
Opportunities for brands to promote mental health awareness and to increase accessible and approachable customer engagement

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