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Mintel experts track the trending ingredients and new product launches, spotlight the trends affecting the market and its future growth. In this episode, we’re looking at the super antioxidant – Hydroxydecyl Ubiquinone.

It is a coenzyme Q10 analogue that is naturally present in the human body and has stronger antioxidant and free radical scavenging capabilities. According to Mintel GNPD, Hydroxydecyl Ubiquinone remains a relatively niche ingredient and has shown a small increase in usage in skincare products in the past five years. Skincare products containing Edaravone are mainly for facial/neck care and eye care, with a focus on anti-aging and anti-wrinkle claims.

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