Be the most trusted voice
in your market.

Our market analysis and action-orientated insights are grounded in credible data and observations of the key drivers of consumer behaviour. Monitor market developments across multiple sectors, understand emerging beauty trends and harness innovation opportunities with our unparalleled market research.

Understand how your consumers think,
browse, choose and buy.

The rise in conscious consumerism and emerging technologies are changing how consumers interact with beauty and personal care products. Our beauty industry experts help you define concepts that are impacting purchasing decisions, supporting you to make meaningful interactions with your consumers.

Lead innovation
and evolve with consumer trends.

Global fluctuations challenge norms and present new opportunities in the beauty and personal care market. Mintel’s unique solutions will help future-proof your brand, designed to help you navigate complexities, innovate and stay ahead of the curve.

Unlock your brand’s
potential.

By investing in Mintel’s Beauty and Personal Care market research, you’ll have access to our complete portfolio of market intelligence:

Industry Forecasting

Industry
forecasting

Plan for what’s next with expert methodology to assess innovation, consumers, markets and trends data.

Agile Insights

Agile
insights

Monitoring your competition and creating new ideas based on industry analysis will guide when and how you launch your products.

Improve Sales

Improve
sales

Utilise consumer trends, data charts and market sizes to identify new prospects and create stories to use in retail sales.

Packaging Appeal

Packaging
appeal

Understand the use of different packaging materials and why new concepts impact purchasing decisions.

Who are our services for?

MARKETING AND BRAND MANAGERS

  • Find the white space in formats, applications and claims
  • Validate market opportunities and competitive landscapes
  • Launch the right product at the right time

INNOVATION AND INSIGHT MANAGERS

  • Protect hero products while innovating new products
  • Cut through the fluff and find actionable insights
  • Provide sales and marketing with interesting stories, trends and stats to stand out in pitches

RESEARCH AND DEVELOPMENT

  • Find the white space in formats, applications and claims
  • Study new formulations to spot regional differences
  • Get products from anywhere in the world delivered straight to your desk

SALES AND CATEGORY MANAGERS

  • Find new prospects to target
  • Inspire new retail ideas and stories
  • Avoid price-based pitches with data and trend-backed insights

Business Development

  • Check competitive activity across global markets
  • Complement internal industry knowledge with comprehensive market data
  • Assess companies for possible merger or co-branding

PACKAGING AND DESIGN

  • Spot unique or seasonal packaging trends
  • Connect the importance of packaging with purchasing decisions
  • Find inspiration in adjacent categories

What our clients say

tesco Logo

“We have been a Mintel client for around 10 years now and we use these services in our personal care business….”

VocaLink Logo

Our company has been using the Beauty and Personal Care service for more than a decade…”

DSMLogo

“Mintel BPC is used widely across the whole of the personal care business, ranging from those working in marketing to sales and R&D in every corner of the globe….”