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Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about the superfruit antioxidant skincare ingredient – Kakadu Plum Extract.

Kakadu Plum is widely grown in the tropical forest regions of Australia, its fruit has the highest known vitamin C content. Among New Launches in Mintel Global New Products Database (GNPD), in the past year, 0.7% of new skincare products contained Kakadu Plum Extract, and the percentage of use has continued to grow over the past 5 years.