S02 Ep52

The future of food and drink innovation
Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Online shopping, eating at home more, interest in health benefits and sustainability are all behaviours that have changed due to COVID-19 and the experts predict whether this is short or long-term and what brands can do to enhance these behaviours. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008.

Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Online shopping, eating at home more, interest in health benefits and sustainability are all behaviours that have changed due to COVID-19 and the experts predict whether this is short or long-term and what brands can do to enhance these behaviours. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008.

Meet the Host
Edward Bergen
Global Food and Drink Analyst
Meet the Guests
Lynn Dornblaser
Director of Innovation and Insight
Alex Beckett
Associate Director, Food and Drink
David Jago
Director of Innovation and Insight

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2027 Global Predictions
    2027 Global Predictions
    Discover the predictions set to shape 2027. Download now to uncover the shifts set to reshape consumer behaviour and what they mean for your market for the years ahead....
    Download Insights
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Sugar Must Become Better, Not Simply Less Sugar Must Become Better, Not Simply Less
Wake Up, Snacks! Stop Sleeping on the Morning Occasion Wake Up, Snacks! Stop Sleeping on the Morning Occasion
From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market
Go Beyond Viral Fads with Multisensory Innovations that are Inclusive Go Beyond Viral Fads with Multisensory Innovations that are Inclusive
Global Drinks Industry Forecast: Trends, Challenges & Innovations Global Drinks Industry Forecast: Trends, Challenges & Innovations
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026  You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
Subscribe to Mintel Spotlight
Related Insights
Future of Sugar Claims: Lessons from the Low-Fat Claims Era
November 5, 2026
Food and Drink
Article
Sugar Must Become Better, Not Simply Less
Low-fat taught consumers to distrust health claims built on compromise. Sugar could be next. Brands have spent years taking sugar out. The harder question is whether they have put anything…
Read more
Wake Up, Snacks! Stop Sleeping on the Morning Occasion
September 17, 2026
Food and Drink
Article
Wake Up, Snacks! Stop Sleeping on the Morning Occasion
Reach more consumers with snacks built for every kind of morning, from rushed get-out-the-door bites to leisurely brunches. Today’s hectic lifestyles are shrinking the time people have for…
Read more
From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market
July 6, 2026
Food and Drink
Article
From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market
Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of markets worldwide. One of the…
Read more
sweets and snacks
June 1, 2026
Food and Drink
Article
Go Beyond Viral Fads with Multisensory Innovations that are Inclusive
Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and confectionery experiences into the mainstream. These viral product sensations…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events