[PODCAST] What's behind successful challenger brand strategies? In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and ... Read More
[PODCAST] Patents: A crystal ball for brands and marketers There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product ... Read More