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Following a recent visit to the Middle East for Gulfood trade show, Mintel is excited to announce a new strategic partnership with UAE Food & Beverages Manufacturers. The business group, supported by the Dubai Chamber of Commerce and Industry, aims to drive the progress and development of the food and beverages sector in the UAE.

Food and beverage is the fastest growing sector in the region, according to UAE Food & Beverages Manufacturers. The group provides a platform for firms to cooperate and resolve some of the key local challenges faced by the food and beverages industry.

As a new innovation partner, Mintel will help UAE Food & Beverages Manufacturers define the key issues impacting the sector and make informed decisions based on the wider trends affecting the food and drink industry.

Gabriel Federici, Director of Sales for Southern Europe, Middle East and Africa, is thrilled to team up with the group: “We’re hoping to promote the need for data-driven intelligence in a lively region whose vibrant and food and drink manufacturing scene is only going to grow in the future.

“Globally, we’re seeing a phenomenal interest in Middle Eastern cuisines and flavours, with consumers all over the world increasingly whisking in some tahini into a dressing, or sprinkling some za’atar herbs onto roast potatoes. We’re really excited about this opportunity in such an inspiring market – and we’re looking forward to writing the next chapter.”