For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

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MEET THE GUESTS

Andrew Davidson (host)
SVP/Chief Insights Officer, Mintel Comperemedia

 

John Poelking
Senior Gaming Analyst, Mintel Reports US

 

Rebecca McGrath
Senior Media Analyst, Mintel Reports UK

 

Laura Ziemer
AVP, Marketing Intelligence Advisory