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Business Intelligence Manager, Salicylates and Chemicals Pvt. Ltd.
We have been using Mintel’s Global New Products Database (GNPD) platform since 2018 and our entire team have been using the tool for various purposes and to better understand both products and markets with the ability to drill down into a great level of detail. The tool has helped us in identifying and converting a few sales opportunities as well as has helped to build our knowledge of the industry and current trends. In addition, it helps us map our market share and also gives a good in-depth knowledge of emerging trends and ideas and how we can educate ourselves and our customer base on similar ideas. GNPD is an excellent, efficient and cost-effective way to clearly understand market activities across a wide variety of product categories and are able to review product design, ingredients, nutritional and legal claims for any products of interest.
Mintel has helped us in identifying valuable information on how our ingredients are used in which products and in what formulation across the globe. While we are yet to explore for any of our projects or new product development (NPD) innovations, we believe that it is just a matter of time that we may start using for our NPD projects. A huge thank you to Mintel’s entire client services and account management team for their swift replies. Overall we have been very satisfied with the product and services offered by Mintel.
Salicylates and Chemicals is one of largest manufactures of preservatives for personal care and pharmaceutical application. The company was incorporated on 1978, with the object of manufacturing organic chemicals, pharmaceuticals products. Today, the company has a complete range of preservatives and sunscreen chemicals for cosmetics and pharmaceutical industry. We understand the needs of the customers and we have develop wide range of preservatives for different applications in cosmetic industry like baby products, wipes, shampoos, creams, oral care lotions, lipsticks, and body wash etc. and cough syrups, ointments, tablets for pharmaceutical applications.
With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product and packaging innovation.