Whirlpool

The Mintel report provides great insight for both marketing and commercial teams, for which I summarise and categorise key insights by team for quick and easy reference & relevancy. The “consumer research” section provides the most value for the majority of stakeholders receiving the report, however, we often find value in the brand section specifically for the product team in highlighting new innovations in the industry. We also use the insights to create fact-based consumer stories to share with our retail trade partners to help quantify opportunities.