Trending: Fibre water Fibre infused water has started to emerge in the global beverage marketplace, particularly with leading beverage companies introducing fibre water into their product mix. According to Mintel Global ... Read More
Flavouring Japan’s carbonated soft drinks market In Japan, we are seeing considerable shifts in consumer attitudes and consumption choices when it comes to food and drink. Rising health awareness means healthier food and drink ... Read More
Revitalising China’s wine market The wine category is still peripheral in China’s alcohol market today—Mintel research reveals that it makes up the lowest share of the Chinese alcohol business which also includes ... Read More
Kid-targeted dairy drinks to address new health concerns According to Mintel Global New Products Database (GNPD), Asia Pacific leads the way for kid-targeted functional dairy drinks. In contrast, the focus in North America appears to be ... Read More
Making yoghurt trendy to appeal to the early 20s in China Consumers between the ages of 20-24 are an important segment for companies and brands across various industries, as they represent the future—and this certainly applies to the yoghurt ... Read More
Freshness is the next frontier for India’s juice market Indian consumers see fresh juice as natural, healthy and free from artificial ingredients, thus reassuring them of what has gone into their drink. As fresh juice is readily ... Read More
Visual appeal and flavours key to transforming Chinese tea drinks market New Chinese-style tea drinks use high quality ingredients to introduce premiumisation to the tea drinks category, and with this, has attracted much attention in recent years—making headlines all ... Read More
Pairing juice with meals to increase consumption in China Almost half of Chinese juice consumers have drunk juice with a meal, whether dining out in restaurants or at home. Yet Mintel research shows that the frequency at ... Read More
Targeting Asia’s seniors with healthy ageing dairy drinks Dairy drinks are ideally positioned as healthy ageing products. They are already perceived by many as being healthy, functional and effective for maintaining bone health—important factors for preventing ... Read More
Goodbye Gin, Vermouth is the new kid in town Vermouth is an aromatised wine (not a spirit as some drinkers assume) that uses herbs, barks, roots and spices to create aromatic flavour profiles. It has all of ... Read More
Foodservice can breathe life into ready-to-drink tea brands in Asia The foodservice sector, which is often the harbinger of what will become a trend in retail packaged food and drinks, is continuing to innovate around flavour, textures and ... Read More
Is beer’s hold on 'favorite Super Bowl' beverage slipping? As the Super Bowl approaches Americans are stocking up on the essentials: chips and salsa, wings, crudites (for the healthy folks), and of course, alcohol. According to Mintel ... Read More
