The current state of 15 major consumer goods categories, trend insights and keys to success.

As the Chinese economy’s center of gravity shifts from speed to quality, the demographic structure is undergoing long-term changes and the macro-environment is becoming more complex and volatile. Consumers will judge value from multiple perspectives as they pursue quality lifestyles, and diversified consumption will become an important trend.

This is an annual report summarizing consumer trends in China, with analysis of China’s economic development and development trends through key socio-economic and demographic indicators.

The report covers the following the 15 major categories:

  • In-home food
  • Foodservice (eating out and takeaways)
  • Non-alcoholic drinks
  • Alcoholic drinks (in-home and out-of-home)
  • Beauty and personal care (BPC)
  • OTCs and pharmaceuticals
  • Clothing and accessories
  • Household care
  • Technology and communications
  • Leisure and entertainment
  • Home
  • Transport
  • Holidays
  • Personal finance and housing
  • Miscellaneous

Download the free 2024 Chinese Consumer Trends now for insight on changing consumer behavior, market expertise, and strategic recommendations to drive better business decisions faster—now and in the future.

2024 The Chinese Consumer