Webinar: 2024 Global Food and Drink Trends Webinar – Spotlight on EMEA

In this insightful webinar our expert Alex Beckett, Director of Food and Drink, deep dives into Mintel’s 2024 Global Food & Drink Trends, offering thought-provoking yet realistic predictions about what consumers will crave over the coming years. 

Trust the Process:
With ultra-processed food (UPF) taking centre stage as the latest evolution of junk food, consumers are becoming increasingly concerned and informed about the level of processing involved in food and drink production. Discover how your brand can adapt to this evolving landscape while still delivering superior nutrition, taste and food security.

Age Reframed:
While food and drink supporting healthy ageing have historically resonated less with Baby Boomers, a new era is emerging with Gen X showing enthusiasm for these products. Learn how to prepare for a shift in the market towards healthy ageing solutions and tap into this growing demographic.

Eating, Optimised:
We’re entering a new era of convenience as technology streamlines meal planning, shopping and cooking. Explore how food and drink brands are leveraging technological developments to connect value-for-money and value-for-time, all while enhancing the consumer experience.

Climate Changes, Comfort Endures:
With the climate crisis worsening, consumers now more than ever expect food and drink companies to maintain their sustainability efforts. However, they also place immense value on comfort as a prime selling point. Discover how your brand can balance sustainability with consumer comfort to stay relevant in this changing landscape

Register to watch the webinar and discover the 2024 trends in Food and Drink with a focus on EMEA.