Marketplace: As inflation hangs over the holidays, advertisers target feelings over products

December 22, 2022
Less than a minute

Washington D. C.  (Marketplace-NPR Affiliate) Marketplace discusses how brands considered consumer spending habits and feelings during the holiday season as inflation soars. 

“And right now, a lot of them are feeling the pain of inflation. This means brands need to take a sensitive approach. Kaitlin Ceckowski, a marketing analyst at Mintel, said advertisers are avoiding shots of presents spilling out from under the tree. Instead, they’re focusing on family time at the dinner table or around the fireplace.

“Those are things that we know consumers are still going to be doing and enjoying about the holiday season, but don’t necessarily have any ties to prices,” she said.

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