How climate change, status scents, and sampling economies will redefine the industry—backed by Mintel’s latest research.
Fragrance is no longer just about scent—it’s a gateway to mood, status, and self-care. With 1 in 3 young consumers questioning ingredients and 60% in China seeking emotional benefits,fragrance is pivoting to meet new demands.
As consumers demand safer ingredients and dual-purpose benefits, the industry is evolving at every price point. From impulse buys to luxury splurges, the future of fragrance is being rewritten.
Download Mintel’s free report to discover:
- Overview of what’s happening now in the fragrance landscape
- How climate change is rewriting fragrance expectations
- Why status-driven scents now dominate purchases
- The paid sampling economy boosting order values
- Actionable strategies for now, 2 years, and 5+ years ahead and much more
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Download the report for FREE to gain insight into changing consumer behaviour, market expertise and strategic recommendations to drive better food and drink business decisions faster.
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