S6 Ep152

Beauty and Personal Care Trends for 2025 and beyond
Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.

Download Mintel’s FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Meet the Host
Andrew McDougall
Director, Mintel Beauty and Personal Care.
Meet the Guests
Alex Fisher
Associate Principal Consultant, Mintel Consulting.
Clotilde Drape
Global Beauty Analyst, Mintel.
Vivienne Rudd
Senior Consultant, Mintel Consulting.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions  Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025 How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025
The Future of Beauty Packaging: Here’s What This Means for Your Brand The Future of Beauty Packaging: Here’s What This Means for Your Brand
APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen
Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy  Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
Subscribe to Mintel Spotlight
Related articles
Mintel x Black Swan Data - Celebrity Brands in Cosmetics
April 7, 2026
Beauty and Personal Care
Download
Celebrity Brands in Cosmetics
This free Black Swan Data report analyses real consumer perceptions of celebrity brands in skincare and cosmetics to understand what separates hype from credibility.
Download
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
January 26, 2026
Artificial Intelligence
Download
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
The content is designed to offer practical, data‑driven perspectives on how AI is reshaping the global and Japanese beauty landscapes.
Download
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
January 20, 2026
Beauty and Personal Care
Article
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
My algorithm has been working overtime lately. From celebrity makeup techniques and unexpectedly elite Costco beauty deals to a surprisingly passionate corner of Reddit dedicated entirely to laundry, these are…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events