S6 Ep134

Gen Alpha - The New Frontier for Beauty Brands

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha’s exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

 

Download Mintel’s 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

Want to find out more about Gen Alpha’s unique consumer demands? Read the next Spotlight installment How Gen Alpha is Redefining the Beauty Industry and unpick Gen Alpha’s growing influence and purchasing power in the beauty industry!

Meet the Host
Andrew McDougall
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Meet the Guest
Jodi Katz
Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.
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