S6 Ep138

Scent Stories: Fragrance trends to look out for in 2024

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer’s olfactory journey!

Head over to Mintel’s LinkedIn to let us know what you think of today’s episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics.

Meet the Host
Andrew McDougall
Director, Mintel Beauty and Personal Care.
Meet the Guest
Clotilde Drape
Global Beauty Analyst, Mintel.
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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    The Future of Fragrance 2024
    This report covers the latest innovations and consumer trends across the global fragrance market in 2024....
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    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
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