S05 Ep113

The shifting state of the Chinese Consumer

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our consumer research in China and buy a report today.

Meet the Host
Elysha Young
Associate Director, Trends, APAC
Meet the Guests
Victoria Li
Senior Trends Analyst, China
Shannon Liu
Senior Research Analyst, Travel and Leisure, China
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Reports
    Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries....
    View our reports store
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Bold Thinking and the Craft of Insight Bold Thinking and the Craft of Insight
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy  Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
Health-Conscious Consumer Trends Drive CPG Market Innovation Health-Conscious Consumer Trends Drive CPG Market Innovation
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
Subscribe to Mintel Spotlight
Related articles
Bold Thinking and the Craft of Insight
November 17, 2025
Consumer Research
Podcast
Bold Thinking and the Craft of Insight
Get in touch with  Mintel Consulting to apply predictive insights to your specific growth goals. Head over to Mintel’s LinkedIn to let us know what you think…
Listen now
Mintel 2026 Global Consumer Predictions
October 9, 2025
Consumer Research
Download
2026 Global Consumer Predictions
Explore three bold Consumer Predictions that reveal how consumers are redefining their lives, identities, and how they connect with brands through 2030 and beyond.
Download
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
September 1, 2025
Consumer Research
Article
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events