Monday, 13 September 13:30 (ICT)
Asia has long been the home of plant-based eating for religious or cultural reasons but modern plant-based alternatives address different consumer needs. Join Megan Stanton – Senior Food and Drink Analyst at Mintel to understand the different consumer motivations for eating plant based meat and how to address their needs. In addition we look at how to overcome some of the common criticism of plant based alternatives and explore the future for plant based meat in the South East Asian region. The session will end with some key recommendations for executing successful plant based innovation in this region.
If your team is looking for consumer insights to answer these strategic questions and others, this is the keynote speech to listen to.
Registration link here
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