Mintel is proud to partner with Beauty Connect 2025, the beauty industry’s premier problem-solving platform.

Join us in Los Angeles on November 3-5, 2025 as we share our insights on personalization, wellness and the future of skin care. While you’re there don’t miss our Mintel analysts Anna Keller during the “Longevity & Beauty” session on November 5.

November 5 -10:00AM Longevity & Beauty: The Personalization Equation for 2030

Uncover the disruptive trends redefining the future of beauty and wellness, where personalization, accessibility, innovation and education take center stage. Explore emerging beauty verticals and new technologies, formats and in-store experiences driving tailored recommendations.

To learn more register now, here!

Meet our speaker

Anna Keller

Principal Analyst, BPC

Anna Keller is an analyst on Mintel’s US Beauty and Personal Care team, and she joined Mintel with a strong background in the skincare industry translating trends and technologies into new products. Prior to her time with Mintel, Anna gained extensive experience at a contract manufacturer working across departments to drive product development. While Anna has focused on the beauty and personal care space in her professional career, sustainability, eco-minded innovation, and environmental policy have long been passions of hers. She graduated from Carnegie Mellon University with a unique degree in Ethics, History, and Public Policy with a concentration in Technology and Policy.