The webinar, presented by Dan Takacs, Associate Director of Macro Trends, and Richard Cope, Senior Trends Consultant, explored three defining consumer trends for the years ahead:

Anti-Algorithm – Consumers are increasingly pushing back against algorithmic recommendations, seeking more control and value from their data. Brands will need to balance convenience with empowerment and transparency.
The New Young – Demographic shifts and longer lifespans are blurring traditional life stages. With younger consumers delaying milestones and older audiences deferring retirement, brands must adapt to serve more fluid, evolving lifestyles.
Affection Deficit – As everyday human interactions decline due to automation and digitalisation, opportunities arise for brands to foster genuine connection and help combat loneliness.

Each theme was examined through best-, worst-, and middle-case scenarios, offering a comprehensive view of how these forces could shape consumer behaviour and strategic planning through 2030 and beyond.

Meet the presenters

Dan Takacs

Associate Director of Macro Trends, EMEA

Dan spotlights and analyses innovative product launches and marketing campaigns from a consumer perspective, interpreting trends across cultures, markets and categories. With expertise in market research and consumer behaviour, he writes on-demand content and delivers presentations that inspire brands to adapt to the ever-evolving preferences of consumers.

EMEA

On-demand

Webinar

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