2026 Global Food and Drink Predictions Webinar | EMEA

Connect today’s behaviors to tomorrow’s opportunities live.

Mintel’s 2026 Global Food & Drink Predictions were developed with a view to how empathetic brands can help consumers who feel like they are only surviving, rather than thriving.

The polycrisis, a term for a series of consecutive, interlinked shocks or disasters, of the last five years has left consumers and companies alike in need of support to feel prepared, flexible and, even creative in the face of obstacles.​

Being resilient is a lasting lesson from COVID-19, but Mintel’s global food and drink analysts predict perseverance will emerge as a motto for 2026.

What You’ll Learn:

Mintel’s analysts will uncover the 2026 Global Food & Drink Predictions, revealing how shifting behaviours will influence the next wave of product development, marketing, and brand storytelling.

Intentionally Sensory – Consumers will expect their sensory demands, beyond taste, to be more thoughtfully addressed through texture, sound, scent, and experience.

Maxxing Out – Consumers will expect their evolving nutritional needs to be addressed by food and drink, demanding products that support holistic wellbeing.

Diversity In – Consumers will expect brands to reflect their evolving attitudes to the past, embracing diversity, heritage, and rediscovery with authenticity.

Join Mintel’s analysts for the 2026 Food & Drink Predictions Webinar and gain the clarity you need to guide your strategies into the next decade.