2023 Telecom and Media Marketing Trends

Comperemedia’s 2023 Telecom and Media Marketing Trends webinar will discuss how Telecom brands will need to demonstrate their value by focusing on their core products, helping consumers find the joy in smaller investments, and surprising customers through unique partnerships.

Comperemedia’s Research Manager of Technology, Media, and Telecom, John Poelking will provide insight on Improving networks and customer service will be key to showcasing how brands will continue to invest in what matters without getting distracted in the process..

About The Presenter:

John Poelking manages Comperemedia’s tech, media, and telecom insights. He provides omnichannel marketing analysis and competitive insights about a variety of TMT sectors. John joined Comperemedia in 2021 as a Senior Analyst, where he focused primarily on streaming media. He has been with Mintel since 2014 and joined Mintel’s Reports team in 2017, where he researched leisure, media, entertainment, tech, and gaming markets.