Comperemedia’s 2023 Telecom and Media Marketing Trends webinar will discuss how Telecom brands will need to demonstrate their value by focusing on their core products, helping consumers find the joy in smaller investments, and surprising customers through unique partnerships.
Comperemedia’s Research Manager of Technology, Media, and Telecom, John Poelking will provide insight on Improving networks and customer service will be key to showcasing how brands will continue to invest in what matters without getting distracted in the process..
About The Presenter:
John Poelking manages Comperemedia’s tech, media, and telecom insights. He provides omnichannel marketing analysis and competitive insights about a variety of TMT sectors. John joined Comperemedia in 2021 as a Senior Analyst, where he focused primarily on streaming media. He has been with Mintel since 2014 and joined Mintel’s Reports team in 2017, where he researched leisure, media, entertainment, tech, and gaming markets.
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
In this session, you'll discover how these three Predictions will shape consumer expectations, influence brand strategy and create new opportunities for growth in 2027 and beyond.
Join Mintel's food and drink experts for a live 45-minute discussion of Products to Systems, Authority Shifts and The Segmentation Reset. Drawing on the thinking behind each prediction, the session will explore the opportunities and challenges these changes create for innovation, brand building and long-term growth, before opening the discussion to your questions.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.