Discover the five flavour directions Mintel identifies as having strong potential to trend in 2026.
The insight is grounded in a clear behaviour shift: consumers are increasingly driven by the desire to explore new flavours when choosing food and drinks. This maps strongly onto Southeast Asia’s experimentation mindset:
- 54% of Filipino consumers say they look for new foods/flavours to try most of the time
- 41% of Thai Consumers want drinks that challenge their senses through taste and aroma
- Meaningful shares across Southeast Asia agree they enjoy “breaking the rules” in what they eat/drink (including 41% of Singaporeans aged 18-34)
Join the webinar to learn what they are and how to turn them into standout launches with clear flavour communication and multisensory, social-ready experiences.
Register the webinar today.
He brings extensive regional experience in innovation, sales, marketing, and market intelligence from his work with companies such as S&P Global and Euromonitor International.
Christian has worked across the Philippines, Australia, Singapore, and Hong Kong, collaborating closely with many of the top 100 consumer goods companies in Asia Pacific.
At Mintel, he forges strategic partnerships through a unique blend of consumer insights and innovation.
- Asia
- Food and Drink
- Ingredients, Flavours and Fragrances
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