Exploring the Intersection of Value and Sustainability
In Mintel’s 2023 Global Consumer Trends, we explored 5 trends that shape and impact consumer behavior, among which, “value” and “surroundings” are playing increasingly important roles, especially under the circumstances of inflation.
But does “value” only mean the money tag? Is sustainability an expensive “nice-to-have”? Is there any balance that could be reached between price and sustainability?
Mintel’s APAC Trends Vice President, Matthew Crabbe, led the discussion, delving into affordability versus sustainability. In this presentation, we will explore thought-provoking questions and shed light on key insights:
- Unpacking the Concept of “Value”: Is it solely determined by price?
- Sustainability: Beyond a “Nice-to-Have”: Debunking misconceptions on cost.
- Striking a Balance: Discovering the intersection of price and sustainability.
- The Impact of Inflation on Consumer Spending: Understanding the current scenario.
- Supporting Consumers: Strategies for brands to mitigate the effects of inflation.
- Empowering Sustainability: Challenges faced by consumers and actionable steps for brands.
- Advertising and Marketing
- Asia
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