In Mintel’s 2023 Global Consumer Trends, we explored 5 trends that shape and impact consumer behavior, among which, “value” and “surroundings” are playing increasingly important roles, especially under the circumstances of inflation. 

But does “value” only mean the money tag? Is sustainability an expensive “nice-to-have”?  Is there any balance that could be reached between price and sustainability?

Mintel’s APAC Trends Vice President, Matthew Crabbe, led the discussion, delving into affordability versus sustainability. In this presentation, we will explore thought-provoking questions and shed light on key insights:

  • Unpacking the Concept of “Value”: Is it solely determined by price?
  • Sustainability: Beyond a “Nice-to-Have”: Debunking misconceptions on cost.
  • Striking a Balance: Discovering the intersection of price and sustainability.
  • The Impact of Inflation on Consumer Spending: Understanding the current scenario.
  • Supporting Consumers: Strategies for brands to mitigate the effects of inflation.
  • Empowering Sustainability: Challenges faced by consumers and actionable steps for brands.
Meet the Presenter
Matthew Crabbe
Vice President of Trends & Lifestyles, Asia-Pacific, Mintel
Having covered most consumer product and service markets in China at some point or other in the past 30 years, Matthew now focuses his time on divining the future of Asia-Pacific’s consumer trends. He takes a particular interest in the human story behind the rapid growth in Asia’s economy, and how such breakneck change is having an effect on its people, their lifestyles, society and communities. Having traveled to and lived in Asia regularly since the late 1980s, he has witnessed this change first hand, and has documented these changes within his research work.
  • Advertising and Marketing
  • Asia
On-demand
Webinar

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