New Products Conference

Join Mintel at this year’s New Product Conference from September 30th – October 2nd, 2019. This conference will take place at the Swisshotel in Chicago, IL.

Mintel’s Director of Innovation & Insight, Lynn Dornblaser and David Jago, will be speaking on Tuesday, October 1st at 3:30PM-4:15PM in the Vevey Ballroom.

David and Lynn will be speaking on “How Well Do You Know Mainstream Consumer?”

Regardless of your company’s size, it’s essential that you understand who mainstream consumers are, how they behave now, and how they will behave in the future. By “mainstream consumer,” Mintel, a world leader in data and consumer insights, isn’t just referring to a 25-44 year-old mother as the primary grocery shopper. Come hear Mintel Directors of Innovation Lynn Dornblaser and David Jago talk about who these consumers are, what motivates them, and how to appeal to them. In this interactive session, Mintel will test your knowledge of mainstream consumers and discuss products that succeed—and fail—with this key demographic group.

For more information on this presentation and conference, click here.