Join Mintel at the Future Pet Food Conference on November 5-6, 2024, in Biberach an der Riß, Germany, for a unique opportunity to explore key topics shaping the future of the pet food industry. Over two days, the conference will cover essential themes such as health and wellness, including digestive health, supplements, and the critical role of food processing.

As pets become more integral to our lives and families shrink, Generation Alpha is poised to redefine pet ownership. Join Mintel Food & Drink Director, Kate Vlietstra, at this year’s Pet Food Conference at Handtmann’s headquarter in the South of Germany and learn how the future of pet food aligns with the demographic’s unique values and preferences. In alignment with our newly published Global Food & Drink Trends, she’ll explore the increasing emphasis on holistic health, from digestive wellness to tailored supplements and mindful processing. Kate will also discuss the growing demand for sustainable pet nutrition that not only benefits our furry friends but also our planet.

Look forward to learning more about:

How Gen Alpha’s lifestyle and wellness trends will impact pet food preferences
The role of health and supplements in pet food development
Sustainable pet food solutions in the face of climate change
Strategies for communicating value to eco-conscious Gen Alpha

Meet the presenter

Kate Vlietstra

Senior Director, Food & Drink

Kate has extensive experience working in the consumer goods industry on both agency and client sides, predominantly focusing on foods brands. She has a background spanning insights, marketing and ecommerce, and is also a regular speaker, panellist and moderator at industry events. Kate has a masters degree in International Business & Management from The University of Manchester.

EMEA
Food and Drink

November 5th, 2024 - November 6th, 2024, Germany time

Biberach an der Riß, Germany

View map here

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